Expert digital solutions for your arts center
Art Center Canvas offers digital marketing and IT consulting tailored for arts education, providing integrated solutions to help you thrive online.
Optional Services
Digital Marketing Strategy & Planning
- Custom Plans: Create strategies to boost class enrollment and event attendance.
- Audience Targeting: Identify and reach your ideal audience.
- Campaign Planning: Design and execute targeted campaigns for maximum impact.
- Competitive Analysis: Evaluate competitors to refine your marketing approach.
Search Engine Optimization (SEO)
- Local SEO: Manage your Google Business Profile and ensure NAP accuracy.
- Technical SEO: Optimize site elements for key non-brand terms, including H1, H2, page titles, and blog content.
- Content SEO: Enhance and increase reviews and optimize blog content for better visibility.
- Link Building: Generate local backlinks by promoting your events calendar to local publications.
Creative Services
- Creating and Scheduling Posts: Develop and schedule content across social media platforms.
- Tracking and Reporting: Monitor engagement and provide detailed performance reports.
Web Design & Development
- Website Design: Custom website design to enhance user experience and engagement.
- Website Development: Custom site development using leading content management systems such as WordPress.
- Integrations: Integrate with other platforms such as email, CRM, and analytics platforms.
Website Management & Maintenance
- Template Creation: Custom templates designed and modified to fit your needs.
- CMS Maintenance: Regular updates and new feature rollouts.
- Site and Data Security: Protect your website and data with robust security measures.
Web Hosting & IT Solutions
- High-Performance Website Hosting: Premium hosting with comprehensive support for smooth and secure operation.
- Network Installation: Professional setup of network infrastructure.
- Network Management & Monitoring: Reliable management and monitoring to ensure optimal performance.
Social Media Management
- Logo Design & Refreshes: Update or create a new logo to reflect your brand identity.
- Brochure and Catalog Design: Professionally designed print materials to showcase your offerings.
- Social Media Creative: Compelling visuals and graphics for your social media channels.
Paid Search Management
- Account Audits: Assess and refine performance.
- Keyword Research: Find and target key search terms.
- Bid Optimization: Maximize ad spend efficiency.
- Ad Copy Testing: Test and improve ad effectiveness.
- Conversion Tracking: Track and analyze campaign success.
- Reporting: Provide clear, actionable insights.
Marketing Analytics / ROI Reporting
- Google GA4 Audits: Evaluate and implement Google Analytics 4.
- Tagging: Set up and manage tracking tags.
- ROI Reporting: Analyze and report on marketing performance and return on investment.
Email Marketing & Automation
- Email Audits: Review and optimize email strategies.
- Email Strategy: Develop effective email marketing plans.
- Email Creative: Design engaging and effective email content.
On-Demand Catalogs
- Build Digital Catalogs: Easily create new course catalogs with our software.
- Print-on-Demand: Offer students a single-click option to print catalogs as needed, reducing mailing costs.
Google Workspace Optimization
- Data Migrations: Seamlessly transfer data to Google Workspace.
- Plug-in Support: Assist with integration and support for Google Workspace plug-ins.